The Singapore Tourism Board has revealed its promotional strategy to get more Indian travellers to explore the country as a multifaceted events hub at a recently held meet organised for the travel trade in Mumbai. Chang Chee Pey, Executive Director - South Asia, Middle East & Africa, Singapore Tourism Board, said, "Singapore Tourism is adopting a three-pronged approach to help promote the country as an upcoming events destination in the Indian market in terms of Sports Tourism and Entertainment Tourism, and as a winter destination with its 'Christmas in the Tropics' theme. India is a high-potential market and stands fifth after Indonesia, China, Malaysia, and Australia in terms of tourist arrivals, and third when it comes to tourism spend." Singapore has recently been witnessing an increase in Indian arrivals, with 8.7 lakh visiting in 2012. The Board is working in tandem with the Indian travel trade to help sell the country's attractions that extend beyond the Changi Airport. GB Srithar, Area Director - South Asia, Singapore Tourism Board, said, “This year we are working closely with the Indian travel trade to promote Singapore as a constantly evolving destination with its new attractions as key focus. At present, we are paying a lot of attention on promoting the country in Tier-II cities of India by organising training workshops and meets in Kolkata, Hyderabad, Ahmedabad, Pune, Kochi, Coimbatore and Chandigarh. We see a lot of traffic from these cities.” Indian travellers to Singapore are interested in immersive experiences and want to discover destinations on the basis of three factors—focus attractions, cultural offerings, and local experiences, said Srithar. "More Indian travellers want to do things that locals do to help establish a connect with the authentic culture of the destination, and Singapore offers you that and much more," he added. Commenting on Singapore's new focus attractions, Pey said, “Universal Studios, integrated resorts, Gardens by the Bay, and River Safari will give more options to visitors within a small area. We have added a number of products in the last couple of years. The River Safari, a stand-alone attraction close to Night Safari and Singapore Zoo, is ready for a soft launch this month, and will start full-fledged operations by the end of this year. Similarly, the construction of Resorts World Sentosa has been completed with the opening of Universal Studios and Marine Life Park this year. These major tourism projects have transformed the tourism landscape of Singapore in recent years." "The Women's Tennis Association (WTA) has named Singapore as the host for its annual end-of-season tour championship for five years starting from 2014. The championship is considered the most prestigious event after the four Grand Slams and we are thrilled to get the mandate as this will provide a boost to Singapore's Sports Tourism initiatives,” Pey said. Source: http://www.travelbizmonitor.com/singapore-tourism-board-adopts-3pronged-approach-to-promote-the-country-as-an-events-hub-in-india-20348
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